Sunday, November 8, 2009

Check Out Our Doritos Ad

Mike Gillis and I had been talking about our next film -- one we hoped to start filming around Christmas -- when we also started to explore the idea of creating advertisements. There is, obviously, a real craft and art to making a great ad, and there is a kind of storytelling discipline to it that we find appealing.

One day, during these discussions, Mike sent me a link to a contest,, which was sponsored by Doritos and offered a million dollar prize. It seemed like the right thing to do, so I came up with a script, Mike started to talk to technicians and sound people, and we explored a few casting ideas. We immediately came up with a few names of guys we knew were funny, but not actors, and said let's just move right ahead. So we asked Scott Bourget, who is the CFO of the company I work for; Mark Dearborn, who is a graphic designer and who created the gorgeous Roundtable Pictures logo, and Chris Curtis, who is an actor and film programmer, and who also starred in our earlier short film, "A Bootful of Fish." They all said yes.

Mike talked to Jonathon Millman, who had shot our films "The Listeners" (2005) and "A Bootful of Fish" (2006), and Jonathon helped assemble guys like Sean Mitchell, who let us use his digital camera; Stan Barker, who did the sound, and Jason Santo, who brought his light kit, and Dave Langley and a whole crew of other people who filled up a beautiful house in Dover, NH for an entire day one Sunday.

The shoot was fun -- continuing the Roundtable ethos that you can try to create something worthwhile and also have a good time. We were supported by the fact that we had three great actors play the girlfriends, Angel Smith, Adrienne Montezonis and Dianna Larocque. They were all great.

Mike and I spent a couple of nights editing, and Mike picked out the music from the toolkit supplied by Doritos. He made sure the "Doritos crunch" was used properly, and he and I had a little celebration when we uploaded the video at his house one night.

Check out our ad by clicking the image below (click "skip intro" on the splash page to jump straight to the ad). If you want to look at others, visit To see what others have said about it, you can look it up under the title, "The Main Ingredient", or by director, which is Roundtablepictures. If you are sampling "all" videos, it's number 1496. Post a comment if you so choose.