By Lars Trodson
The media blitz that is otherwise known as the “Anchorman 2: The Legend Continues” marketing campaign is not a game changer as so many media outlets have called it.
Is it innovative? Yes. Is it entertaining? Certainly.
But it is not a game changer. Let's look at a sample quote that's indicative of the hyperbole surrounding the movie's launch: “The campaign is not only very 2013 but is also a model for the future of movie marketing. It encompasses native ads on The Huffington Post, including taking over the news site’s homepage logo on Dec. 16. And in an Onion-like gag, Burgundy will take to Huff Post to pontificate for several hundred words on something, well, newsy,” writes AdWeek’s Christopher Heine in an article titled “Will Ferrell’s Anchorman 2 is changing the way movies are marketed.”